I'm hard-pressed to think of anything to write about that's not cat-related, it's really the only interesting aspect of my life these days. I could tell you that the reason I've been so distracted of late is due to the Amazingly Important Web Strategy piece I'm supposed to be working on for my job. I have been tasked with coming up with the Vision and Mission of a thoroughly new site, which will no doubt change forever the face of our industry. Oh yes.

Of course, like everything we do around here, we'll start off strong, with everybody excited about whatever new concepts get brought up. But slowly, enthusiasm will die, and the field will empty once they realize that somebody will have to maintain and work on it over time. Everybody wants a piece of it but nobody wants to work for it. My business is the corporate equivalent of the guy who stealthily goes to the bathroom when the dinner check comes to be split up. Dick move, pal.

Anyway I just completed a brilliant outline (!!! haven't made one of these since like high school), and I'm now translating it to PowerPoint, or The Place Where Creativity Goes to Die. We call these files 'decks' for some reason. What does that mean? It's not a backyard patio platform and it's certainly not deck in the way British douchebags say it. Is it a deck of cards? No, but I assume that's the closest definition, considering the application's insistence of calling the individual screens "slides," as though any PowerPoint presentation could be as fascinating as your family's vacation to the Grand Canyon. I wish they would use terminology from filmstrip technology; each new frame could be preceded by a loud beep!